Are BBWs the new Beauty Standard?


Last week I tried to claim the term BBW (Big Beautiful Woman), and my little sister quickly corrected me.

“You are NO where close to being a BBW,” she texted, which was followed by multiple laughing emojies.

On the receiving end, I was low key offended. I wanted to be a BBW so badly, but why?

Maybe because last week I saw how Kim Kardashian’s ass flooded my timeline and broke the internet. Or was it because I now know my future husband to be, Drake, is obsessed with thick women and likes his women BBW.

Either way, I’ve noticed lately in the media an increase interest in the voluptuous woman. From add campaigns like Aerie’s (discussed in a Media Whistle post earlier this year), to songs like “All About That Bass,” by Meghan Trainor, apparently skinny photoshopped definitions of beauty are out and BBWs are in.

On the surface of things, this may sound awesome. Yes, finally the media is portraying real obtainable definitions of beauty and celebrating women’s curves. But let’s be real, is Kim Kardashian’s and Nikki Minaj’s butts real? And let’s not overlook the fact that skinny women are inevitably being ostracized by this new found interest in promoting curvy, voluptuous women.


“I’m bringing booty back, go ahead and tell them skinny bitches that…” This line from Meghan Trainor’s song “All About That Bass,” made me cringe for all the skinny women out there. But not as much as I did when I watched Jennifer Lopez and Iggy Azalea try to twerk in their new “Booty” music video. The whole “thick woman” facade they were trying to pull off just seemed forced in my opinion.

So here I am, at the end of the day, stuck with the horrible realization that I’m not big enough to be a BBW or  thin enough to be skinny…so where does that leave my body type?  Stuck in the limbo of thick-ish?

I’m glad big women, plus-sized, curvy, whatever you want to call them, are getting some love, but be aware of the overall message that’s being mediated to us. Skinny, Barbie doll beauty standards have been temporarily replaced by big butts and boobies, which is NOT equivalent to mediating acceptance of all body types.

1 Comment

  1. I say beauty is a confidence that comes from within. I say just be the best YOU that you can be and avoid comparison. It doesn’t matter what others like or prefer; just be comfortable and confident in the skin you’re in!

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